Why Content Authenticity Matters: AesirX & Concordium's Solution

Feb 27, 2024

Why Content Authenticity Matters: ID Verified Marketing Creator Tool by AesirX & Concordium

Why Content Authenticity Matters: ID Verified Marketing Creator Tool by AesirX & Concordium

Did you know? 86% of consumers prioritize authenticity when choosing brands [1]. Crafting genuine content is crucial, especially in today's digital world.

Introducing AesirX and Concordium, pioneers of the world's first ID verified Marketing Creator Tool. Create and publish authentic content effortlessly while protecting personal data with AesirX Shield of Privacy and Concordium technology. 

Learn why content authenticity matters and how AesirX and Concordium can help you build trust with your audience.

og why content authenticity matters id verified marketing creator tool by aesirx concordium

What is Content Authenticity and Why is it Important?

Content authenticity is the quality of being genuine, honest, and true to oneself when creating content. It means creating content that reflects one's values, beliefs, and personality, rather than just trying to cater to what one thinks the audience wants to see.

Content authenticity can help build trust and credibility with the audience, and attract like-minded people who appreciate one's perspective. It can also help differentiate oneself from the competition and stand out in the crowded online space.

what is content authenticity and why is it important 2

The Challenges and Risks of Creating Authentic Content

Content authenticity is not always easy to achieve or maintain. There are many challenges and risks that content creators face, such as:

Fake news and misinformation

Content creators may be tempted or pressured to spread false or misleading information, either intentionally or unintentionally, to gain more views, clicks, or followers. This can damage their reputation and credibility, and erode the trust of their audience.

Plagiarism and content theft

Content creators might have their original and authentic content copied or stolen by others, without proper credit or permission. This can result in legal issues, loss of revenue, and loss of recognition.

Privacy and security breaches

Content creators could have their personal or sensitive data exposed or hacked by malicious actors, who may use it for identity theft, blackmail, or other nefarious purposes. This can compromise their safety and well-being, and violate their rights and consent.

the challenges and risks of creating authentic content

How AesirX and Concordium Can Help You Create Authentic and Verified Content

AesirX and Concordium offer a solution for content creators seeking authenticity and security. AesirX Shield of Privacy, integrated with Concordium technology, provides decentralized identity management and blockchain-based verification.

Content creators first create their AesirX Shield of Privacy ID and connect it with their Concordium account. They then use this ID to log in and access the Free Marketing Creator Tool. By using their ID, they can create, schedule, and publish content across various channels with a verified identity, thus safeguarding against plagiarism. Each post is authenticated on the blockchain to ensure content authenticity and originality. The tool can also add identity watermarks to images to further protect content. 

This Shield of Privacy ID also ensures genuine interactions, thereby boosting credibility and engagement. Content creators can also protect their data with privacy features and revoke consent as needed.  

Additionally, they can earn rewards through community programs like Share2Earn and Affiliate2Earn and use them for software licenses and other privacy-focused marketing solutions such as first-party Analytics and Business Intelligence (BI), Single Sign On (SSO), Product Information Management (PIM), Digital Asset Management (DAM), etc.  

Start Creating Your Own Authentic and Verified Content

Content authenticity is more important than ever in the digital age, where content is abundant and trust is scarce. Content creators who want to succeed and thrive in this environment need a platform that can support and empower them to create authentic and verified content. AesirX Marketing Creator Tool is the perfect platform for that. It is the ultimate solution for content authenticity and verification.  

Join the platform and start creating your own authentic and verified content. You won't regret it! 


  1. 26 Vital Branding Statistics [2023]: Need To Know Info For Marketers