6 Benefits of Using Online Age Verification for Your Business

Discover six key advantages of adding online age verification to your e-commerce strategy. This secure method maintains legal compliance, protects minors, and strengthens customer trust - all without compromising personal data.

Online age verification ensures that individuals accessing or buying age-restricted products or services online are of legal age. It's a legal requirement for many businesses selling regulated items like alcohol or offering services such as gambling.

Online businesses have moved beyond simple 'tick box' age confirmations to more secure methods. Using Zero-Knowledge Proofs (ZKP), individuals can verify their date of birth without disclosing specific details about the data itself, helping businesses maintain compliance, safeguard minors, and increase customer trust and loyalty. 

Let's look at some of the advantages of incorporating online age verification into e-commerce businesses.

Why Your Business Should Consider Online Age Verification

Imagine you run an online shop selling adult-only products. What happens if a minor makes a purchase? Relying solely on physical checks at delivery can lead to loopholes like kids using their parent's devices to make unauthorized purchases. This is where online age verification comes in, providing a more effective way to avoid such situations. 

Here are six specific reasons why your businesses should use an online age verification system: 

Legal compliance

Many countries have laws and regulations that require businesses to verify the age of their customers before allowing them to access or purchase age-restricted products or services online. Failing to do so can result in fines, penalties, lawsuits, and reputational damage.

Why Your Business Should Consider Online Age Verification

Child protection

Online age verification acts as a digital gatekeeper, ensuring products like alcohol, tobacco, gambling, and adult entertainment remain out of children's reach. It's a crucial step in shielding their physical, mental, and emotional well-being and keeping them safe from online risks, including predators and cyberbullying.

Fraud prevention

Verifying age online deters fraudsters from using fake or stolen identities to access or purchase age-restricted products or services online. This can reduce the risk of identity theft, money laundering, and other criminal activities.

Customer satisfaction

Digital age verification streamlines the buying process, offering customers a hassle-free way to confirm their age with just one click. This swift and straightforward approach boosts customer satisfaction by eliminating the need for document uploads or in-person visits.

Customer loyalty

Online age verification with ZKP technology increases customer loyalty by demonstrating your business’s social responsibility and commitment to ethical standards. Customers appreciate that you care about their safety and well-being, and that you respect their privacy and data security. 

Efficiency and cost savings

Secure online age verification not only reduces refunds by preventing underage access but also cuts business costs by eliminating manual verification methods, ensuring a streamlined and cost-effective operation. 

3 Main Industries That Need Legal Age Verification

Age verification is essential for any business that offers or sells age-restricted products or services online. Some of the industries that need online age verification include:

Alcohol and tobacco

Alcohol and tobacco are both globally regulated products. Online sellers must ensure that their customers are of legal drinking or smoking age in their jurisdiction. For example, in the US, buyers must be at least 21 years old. 

Gambling and gaming

Online gambling and gaming often have age restrictions, with age verification required to protect minors from accessing inappropriate content, preventing them from becoming addicted and imitating.

Adult entertainment

Online businesses that provide adult entertainment, such as dating websites and explicit videos, must verify their customers' legal age and protect them from illegal or harmful content.

Simplify the Verification Process with AesirX Solutions 

AesirX simplifies verification with privacy-focused solutions like AesirX Shield of Privacy and AesirX SSO, which are powered by Concordium's Web3ID. These solutions not only protect users' personal data but also ensure legal compliance for businesses. By storing data on the Blockchain and using Zero-knowledge proofs, users can securely confirm their age and residency without disclosing sensitive information.  

When combined with AesirX Analytics and Business Intelligence (BI), website owners can implement age and country residency restrictions while meeting legal requirements. Furthermore, AesirX Analytics provides valuable insights into customer preferences and browsing behavior, allowing businesses to deliver personalized recommendations and responsibly improve the shopping experience. 

Build Safety, Compliance, and Customer Trust

Implementing a strong age verification system is not only a responsible but also a strategic move for online businesses. It prevents minors from accessing age-restricted items, enhancing the overall security of the shopping experience for all customers while protecting their personal data. 

Furthermore, with the right age verification system in place, compliance with legal requirements, reputation protection, and avoidance of potential fines or penalties from regulatory bodies become attainable goals. 

Register for free Shield of Privacy today, or learn more about AesirX privacy-focused ecosystem at: https://aesirx.io/